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The Deni Ute Muster

The Iconic Games Company Hosts Squatter Tournament at Deni Ute Muster

This year, The Iconic Games Company organized a Squatter Tournament featuring the Squatter Holden edition to commemorate the 70th Anniversary of the Holden Ute and show support for the Deni Ute Muster. Additionally, we participated in the 60th Anniversary of the Bathurst 1000 race and launched our new game, Brrroom Bathurst 1000.

Both the Deni Ute Muster and Bathurst 1000 hold significant cultural value in Australia. The Deni Ute Muster originated as a response to a drought crisis in 1999, with the aim of attracting tourism and supporting the local community. Over the years, the festival has grown with the help of dedicated volunteers, raising $100,000 annually for local community groups.

Our Aussie culture is difficult to define precisely, but it is something that evokes pride and is cherished by Australians. At the Deni Ute Muster concert, John Williamson’s performance of “True Blue” exemplified the value of loyalty and standing by one’s mates. Beyond the excitement of activities like “Circle Work” and the sound of “Exhaust Popping,” the event brings together families, showcases impressive utes, and demonstrates the community’s commitment to supporting each other.

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